Reimagine Downtown DC

The Reimagine Downtown DC website serves as the authoritative hub for the city’s downtown renewal efforts, providing project updates, planning resources, and community engagement tools. Whether you’re a resident, business owner, or stakeholder, the site delivers clear, up-to-date information on streetscape improvements, public art installations, and economic development initiatives shaping Washington, D.C.’s urban core.

Night Owl Media partnered with i-Site and the DC Office of Planning to overhaul the site’s design and functionality. By prioritizing intuitive navigation, fast load times, and engaging data visualizations, we created an experience that invites exploration and encourages meaningful feedback. Interactive elements and multimedia content bring proposed concepts to life, while mobile-first performance ensures accessibility for users on the go.

Key Website Features:

• Interactive project map with GIS overlays and filterable layers
• Real-time news feed and project update notifications
• Community engagement portal featuring surveys, feedback forms, and event sign-ups
• Multimedia gallery showcasing renderings, photo updates, and video walkthroughs

Powered by WordPress, the site leverages a robust CMS ecosystem—custom themes, plugins, and workflows—to support scalable content management, secure hosting, and ongoing enhancements that keep the Reimagine Downtown DC platform responsive to community needs.