Times Square Alliance

The Times Square Alliance partnered with Night Owl Media to redesign the official Times Square website for 230,000 locals and 40 million annual global visitors. The redesign captures the area's vibrant energy while offering a wealth of content—including events, dining, Broadway theater, and the iconic New Year’s Eve celebration.

During the discovery phase, Night Owl Media streamlined the site’s architecture and navigation for both desktop and mobile users without compromising the compelling photography provided by the Alliance.

Key Website Features:

• Extensive searchable listings for dining, Broadway, entertainment, and more
• Clean, responsive design with strong Times Square branding
• Custom NYE “Wishing Wall” feature
• Seamless Salesforce integration

Built on Drupal 7 for robust content management, the site continues to evolve with ongoing enhancements and support from Night Owl Media. Since its launch, the website has garnered global accolades for its design and functionality.